22 PR Tools for Monitoring & Managing Media Relations in 2020

16. Augure by Launchmetrics

Price: $350/month for Essential Plan


Augure[24] is an influencer and PR cloud-based platform that provides a range of features and options for PR managers and agencies. Owned by the company Launchmetrics, it has a CRM-style platform to track communications with journalists, social media monitoring, email marketing and tracking capabilities for sending out releases and follow-ups, and reporting and measurement tools.

17. PRWeb by Cision

Price: $99/month for Basic Plan


If you’re looking to distribute your client’s press release, PRWeb[25] is an affordable option. Now owned by Cision (the seventh PR tool on this list), PRWeb’s pricing levels are based on what tier or type of publication you would like your release to be sent to, and it provides response and tracking features for showcasing impact and results.

18. Covered Press

Price: Starts at $195 per month

best pr tools covered press

Covered Press streamlines press tracking, reporting, and analytics, combining three important tools into a single, all-in-one PR platform. It also offers white-label reporting so publicists can brand their own analytics portals and reports for clients.  [26]

19. Marketwired

Price: Contact for quote


Marketwired is a press release distribution service where you can build media and influencer lists, send targeted news updates, and track performance. The service also has a feature where you can create an online newsroom to store everything about the client’s brand.

20. Business Wire

Price: 400-word press releases start at $325


Business Wire[27] distributes your press releases and information to 89,000 media outlets in 162 countries and allows for videos, links, photos, and other information within your releases. Business Wire’s pricing is based on the size of your press release in number of words.

21. Radio Guest List

Price: Free


Radio Guest List[28] is the HARO of the audio world. You can sign up for email notifications from producers, journalists, and podcast hosts who are looking for experts on specific topics so you can reach out with your credentials and interest.

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