22 PR Tools for Monitoring & Managing Media Relations in 2020

12. Brandwatch

Price: $800 – $1,000/month for Analytics


Brandwatch[19] is an enterprise-level social media monitoring tool that could be used to track ongoing PR campaigns. You can monitor relevant topics, mentions, purchase intent, share of voice, and the top sites that mention the company. The tool could be extremely useful during crisis situations or if you need to monitor a competitor’s moves. It could also be used to track breaking news so you can make sure your clients are at the top of a reporter’s list when they need a key source or commentary.

13. Critical Mention

Price: Contact for quote


Critical Mention[20] is a media tracking tool where you can search TV, radio, online news, and social media to monitor mentions of your brand and trending topics relevant to your client. With this service, you can clip and share broadcast coverage and analyze the outlet’s audience and reach. Subscriptions to the site come with 24/7 support and account management.

14. JournoRequests

Price: Contact for quote


JournoRequests[21] provides a free daily email of all the mentions of a need for a source from journalists in the United Kingdom, which are organized by categories such as tech, education, parents and children, etc. With a paid account, you can get instant alerts for requests in a specific category or by selecting targeted keywords. The founders also have a complementary site called Hey Press[22], which is a search engine for finding journalists who have written about specific subjects and keywords.


15. Help a Reporter Out

Price: Free for Basic Plan, $19/month for Standard Plan


Help a Reporter Out[23], also known as HARO, is an invaluable resource for connecting your clients with journalists who are looking for expert sources. Journalists list their needs through the site, and sources are notified three times per day of these ongoing media opportunities. These are often situations where reporters are working on deadline, so be sure to prep your client that he or she will need to be flexible and available.

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