22 PR Tools for Monitoring & Managing Media Relations in 2020

Muck Rack is also the solution of choice for journalists, who use their free, automatically updated portfolios to showcase their work and to provide information about what stories they’re looking for, their personal interests and how they prefer to be pitched.

4. Meltwater

Price: Contact for quote


Meltwater[11] is a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories, and measure the results of their efforts. Meltwater’s pricing depends on the client and their individual requirements, but plans have been known to have a yearly cost of $6,000 or more.

5. Prezly

Price: $240/month for Professional Plan


Prezly[12] is a PR publishing platform for communications professionals. The platform allows you to publish press releases and other stories in your own branded online newsrooms, plus you can send email pitches from directly within the tool. Allowing people to create content and earned media opportunities from that content — in the same tool — makes this product a unique addition to a business’s PR team.

6. Mention

Price: $29/month for Solo Plan

Mention PR tool

With Mention[13], you input your company name, an executive’s name, or other information you want to monitor and the sources or sites you want to monitor. You can then get desktop or mobile notifications and emails when someone mentions the brand. In addition, you can manage your social media accounts from the dashboard and respond, favorite, or complete other actions through the dashboard.

7. Coverage Book

Price: $99/month for Bronze Plan

Coverage Book PR tool

Coverage Book[14] makes it easy to collect and present the media mentions and results of earned efforts. You can upload offline coverage or simply input the URL of the article and Coverage Book will create a screenshot. There’s a main dashboard that shows the combined views, shares, and inbound links resulting from PR efforts. You can also drill down into individual articles and see their impact.

8. Cision

Price: Contact for quote


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