22 PR Tools for Monitoring & Managing Media Relations in 2020

8. Cision

Price: Contact for quote

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Cision[15] is one of the most well-known and full-featured PR software options on the market. It’s database contains more than 1.6 million journalists, influencers, and editorial contacts, The platform provides advanced distribution, tracking, and analyzing features to makes sure you never miss a mention or fail to prove the value of your agency’s PR efforts. You can also run content amplification campaigns through the site so that your editorials and content show in recommended content modules on sites.

Cision’s pricing depends on the client’s needs, but small-business plans have been known to be as little as $20/month.

9. Brand24

Price: $49/month for Plus Plan

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Brand24[16] lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

10. Anewstip

Price: $200/month for Standard Plan, free with limited features

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Anewstip[17] is a search engine for finding journalists, influencers and media outlets that have recently mentioned a topic on Twitter. You can filter by journalists’ profiles only, topic, and language, and then sort by influence, number of tweets, or how many times the person has mentioned your keyword. With this information, you can then create media lists and export these for pitching or use the site’s paid service to pitch and track outreach and response. The site is also useful for monitoring tweets and articles being published about a keyword so that you can jump onto emerging trends or get in touch with journalists interested in a topic.

11. Agility PR Solutions

Price: $350/month for Connect Plan

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Agility PR Solutions[18] provides powerful, yet easy-to-use media database, monitoring, and analytics solutions for communicators. The service helps you distribute and analyze the results of press releases, providing access to more than 700,000 journalists, influencers, and bloggers all over the world, and it provides a ton of targeting and distribution options for reaching niche and industry contacts or for targeting individuals by location or job title. These tools allow you to identify and connect with influencers, capture coverage, and measure impact of everything you do, making it easy to monitor and measure traditional, broadcast, social media, and online coverage.

12. Brandwatch

Price: $800 – $1,000/month for Analytics

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Brandwatch[19] is an enterprise-level social media monitoring tool that could be used to track ongoing PR campaigns. You can monitor relevant topics, mentions, purchase intent, share of voice, and the top sites that mention the company. The tool could be extremely useful during crisis situations or if you need to monitor a competitor’s moves. It could also be used to track breaking news so you can make sure your clients are at the top of a reporter’s list when they need a key source or commentary.

13. Critical Mention

Price: Contact for quote

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Critical Mention[20] is a media tracking tool where you can search TV, radio, online news, and social media to monitor mentions of your brand and trending topics relevant to your client. With this service, you can clip and share broadcast coverage and analyze the outlet’s audience and reach. Subscriptions to the site come with 24/7 support and account management.

14. JournoRequests

Price: Contact for quote

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JournoRequests[21] provides a free daily email of all the mentions of a need for a source from journalists in the United Kingdom, which are organized by categories such as tech, education, parents and children, etc. With a paid account, you can get instant alerts for requests in a specific category or by selecting targeted keywords. The founders also have a complementary site called Hey Press[22], which is a search engine for finding journalists who have written about specific subjects and keywords.

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15. Help a Reporter Out

Price: Free for Basic Plan, $19/month for Standard Plan

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Help a Reporter Out[23], also known as HARO, is an invaluable resource for connecting your clients with journalists who are looking for expert sources. Journalists list their needs through the site, and sources are notified three times per day of these ongoing media opportunities. These are often situations where reporters are working on deadline, so be sure to prep your client that he or she will need to be flexible and available.

16. Augure by Launchmetrics

Price: $350/month for Essential Plan

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Augure[24] is an influencer and PR cloud-based platform that provides a range of features and options for PR managers and agencies. Owned by the company Launchmetrics, it has a CRM-style platform to track communications with journalists, social media monitoring, email marketing and tracking capabilities for sending out releases and follow-ups, and reporting and measurement tools.

17. PRWeb by Cision

Price: $99/month for Basic Plan

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If you’re looking to distribute your client’s press release, PRWeb[25] is an affordable option. Now owned by Cision (the seventh PR tool on this list), PRWeb’s pricing levels are based on what tier or type of publication you would like your release to be sent to, and it provides response and tracking features for showcasing impact and results.

18. Covered Press

Price: Starts at $195 per month

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Covered Press streamlines press tracking, reporting, and analytics, combining three important tools into a single, all-in-one PR platform. It also offers white-label reporting so publicists can brand their own analytics portals and reports for clients.  [26]

19. Marketwired

Price: Contact for quote

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Marketwired is a press release distribution service where you can build media and influencer lists, send targeted news updates, and track performance. The service also has a feature where you can create an online newsroom to store everything about the client’s brand.

20. Business Wire

Price: 400-word press releases start at $325

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