22 PR Tools for Monitoring & Managing Media Relations in 2020

PR software should be used to make this ongoing challenge easier; you want to know who, what, where, when, and how to get your messaging out. Here are the top media monitoring and PR tools to put on your radar in 2019.

1. HubSpot’s Public Relations Kit [Featured Tool][4]

Price: Free – Download Now[5]

Untitled design (41)-2Download These Templates[6]

HubSpot’s Inbound Press Release Templates & Public Relations Kit[7] are the perfect prompts for scaling PR at your company. We’ve mapped out a structure for writing the perfect press release for any situation, and we’ve included a PR checklist and best practices guide as well. The kit is free and immensely helpful no matter what the state of PR is in your company. Click here to download[8] the kit now.

2. Prowly

Price: $115/month for Basic Plan

prowlyWith Prowly[9], PR professionals can do media relations more effectively while saving time on routine tasks. The modern and user-friendly tool lets you find relevant media contacts and organize them in a PR CRM, create visual press releases, send personalized email pitches, and maintain journalist-friendly newsrooms.

Users praise the free 7-day trial, transparent and affordable pricing plans, and helpful support. Unlike most PR tools, Prowly offers both monthly and yearly plans, so you don’t have to sign up for a long-term commitment.

3. Muck Rack

Price: Contact for quote

Muck Rack for journalistsMuck Rack’s software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact. [10]

Today’s PR professionals have no time for inaccurate contact information, disjointed workflows or archaic software. That’s why companies such as Under Armour, Taco Bell, Pfizer, Golin and Penguin Random House use Muck Rack to take their communications to the next level.

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